The two-story restaurant and bar The Wayfarer will open in November 2013, just in time for entertaining holiday visitors in grand old fashion. 101 W. 57th St. (at Sixth Ave.); 212-245-7846
Below is an exploration of a character - logo treatment to be included with the typographic logo. The study begins with my most recent redition to my earliest draft.
Creative Directors Greg Hedges and Delane Barrus.
Typography by Cassia Brooks.
Illustration by Richard Kimball
And finally, the client selected the simplified walrus below.
